Toyota is set to unveil the Toyota Auris HSD Full Hybrid Concept at the 2009 Frankfurt Motor show. The concept represents a milestone in Toyota’s strategy: introducing Toyota’s full hybrid technology to a mainstream model, and the first step in the deployment of Hybrid Synergy Drive across the company’s model range. Other firsts at Frankfurt for Toyota include the new Prius Plug-in Hybrid Concept, an all-new Toyota Land Cruiser and two customised iQ show cars - iQ for Sports and iQ Collection.

The Prius Plug-in Hybrid expands the capabilities of Toyota’s full hybrid technology, enabling pure electric operation for short-range day-to-day transportation. In early 2010, an extensive field trial in Europe will begin with more than 150 units being leased to selected fleet customers.

Gizmag will be in Frankfurt to bring you the full details, where Toyota will also stage the European Premiere of the iconic, all-new Land Cruiser, which will go on sale in the fourth quarter of 2009.

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