April 8, 2009 The UK's What Diesel magazine is celebrating its 21st year of publication and focuses on one of the few growth areas of the automotive market – the diesel world. Each year its writers and readers vote to award the best diesel car in each category and this year the Car of the Year honour has gone to Ford's new “world car” the Ford Fiesta. Jaguar scored the best executive diesel and second overall with the XF, Volkswagen got three awards (Medium car, coupe and the green award), Citroën grabbed two gongs with the C3 Picasso (best MPV) and C5 Tourer (Best Estate Car) and the Land Rover Freelander 2 won the 4x4 class for the third year running.

Announcing the winners of the 2009 awards, Ian Robertson, Editor of What Diesel Magazine said “This year has been particularly tough with an unprecedented number of new car launches.” He went on to say, “I’m pleased to be able to announce the Ford Fiesta as What Diesel, car of the year 2009. It’s a car that is perfect for these recessionary times, offering a top-class package, with a fantastic driving experience, at a reasonable price.”

Jaguar’s XF wins the best executive car award for the second year running and Land Rover’s Freelander 2 retains its position as the best 4x4 for the third year in succession.

The announcement of the awards coincides with the launch of the digital version of What Diesel magazine, featuring all of the content from the news stand edition, available to read online. The digital magazine goes on sale a week earlier than the printed copy and costs much less than the news stand cover price. The printed copy of the awards edition goes on sale in UK newsagents next Wednesday, 15th April 2009.

This year’s What Diesel Car of the Year Awards were sponsored by Evolution Chips, one of the leaders in remapping ECUs in the UK. Based in Blackpool, in the north of England, Evolution Chips guarantees better fuel economy, more power and greater torque from their tuning installations.

The awards were as follows:

  • Best small car - Ford Fiesta
  • Best medium car - Volkswagen Golf
  • Best large car - Skoda Superb
  • Best executive car - Jaguar XF
  • Best estate car - Citroën C5 Tourer
  • Best coupé - Volkswagen Scirocco
  • Best convertible - Audi A5 Cabriolet
  • Best 4x4 - Land Rover Freelander 2
  • Best MPV - Citroën C3 Picasso
  • Green award - Volkswagen
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