Automotive

Review: 2025 Toyota Crown and Crown Signia – the present is electrified

Review: 2025 Toyota Crown and Crown Signia – the present is electrified
2025 Toyota Crown Signa (left) and 2025 Toyota Crown
2025 Toyota Crown Signa (left) and 2025 Toyota Crown
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2025 Toyota Crown Signa (left) and 2025 Toyota Crown
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2025 Toyota Crown Signa (left) and 2025 Toyota Crown
As a replacement for the Avalon, the 2025 Toyota Crown is a well-designed sedan
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As a replacement for the Avalon, the 2025 Toyota Crown is a well-designed sedan
The 2025 Toyota Crown is a shapely car with a muted upscale style
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The 2025 Toyota Crown is a shapely car with a muted upscale style
2025 Toyota Crown
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Styling with the 2025 Toyota Crown features a less bulbous front fascia
The 2025 Toyota Crown's fastback styling is a nice touch
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The 2025 Toyota Crown's fastback styling is a nice touch
The 2025 Toyota Crown Signia shares much with the Crown sedan, but with a more wagonish SUV style
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The 2025 Toyota Crown Signia shares much with the Crown sedan, but with a more wagonish SUV style
Marked as an SUV by Toyota, the 2025 Crown Signia is more of a wagon-style crossover
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Marked as an SUV by Toyota, the 2025 Crown Signia is more of a wagon-style crossover
AWD is standard in the 2025 Toyota Crown Signia
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AWD is standard in the 2025 Toyota Crown Signia
The interior of the 2025 Toyota Crown Signia is plush, no matter the trim choice
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The interior of the 2025 Toyota Crown Signia is plush, no matter the trim choice
Cargo space in the 2025 Toyota Crown Signia is larger than in the sedan, but not as large as most SUVs
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Cargo space in the 2025 Toyota Crown Signia is larger than in the sedan, but not as large as most SUVs
This photo of the 2025 Toyota Crown Signia will show the interior similarity to the Crown (next photo)
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This photo of the 2025 Toyota Crown Signia will show the interior similarity to the Crown (next photo)
The interior of the 2025 Toyota Crown is similar to the Crown Signia
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The interior of the 2025 Toyota Crown is similar to the Crown Signia
Both the 2025 Toyota Crown and the 2025 Crown Signia use a 2.5L-based hybrid-electric powertrain
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Both the 2025 Toyota Crown and the 2025 Crown Signia use a 2.5L-based hybrid-electric powertrain
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The future might be electric, but the present is electrified. That’s Toyota’s stance, and the Crown is one of several models the automaker offers that follow what has been proven a prescient aim.

At a glance

  • Hybrid by default in both models
  • Great drive quality to go with those good looks
  • Akio Toyoda wasn’t wrong

Back in 1958, Toyota’s first vehicle for the North American market was the Crown. Sold initially with the company’s “Toyopet” name, the Crown was Toyota’s learning curve model for sales to the Americas. Four generations of the Crown were sold in the US and Canada before it was discontinued for North American sales in 1972. Fifty years later, the Crown was reintroduced as a replacement for the aged Avalon.

Today’s Crown is a beautifully sleek affair with Toyota-branded style. The current-generation Crown is its seventeenth rendition, based on its evolution through sales in Asia and Europe. The Crown is now a hybrid in two ways: it’s a crossover-style design halfway between a regular car and a crossover-SUV, and it’s hybrid-electric by default, which facilitates all-wheel drive as standard.

The current-generation Crown was introduced for the 2023 model year. I drove it then and drove it again in this 2025 version. It comes in three trim levels with a four-cylinder hybrid powertrain that outputs 236 horsepower (173.6 kW). A turbocharged option in the topmost trim ups output to 340 hp (250 kW). The former uses a continuously variable transmission, the latter a six-speed automatic. Fuel economy is about 41 mpg (5.7 l/100km) combined.

Both the 2025 Toyota Crown and the 2025 Crown Signia use a 2.5L-based hybrid-electric powertrain
Both the 2025 Toyota Crown and the 2025 Crown Signia use a 2.5L-based hybrid-electric powertrain

The “hybrid by default” thing is something Toyota has been doing with its vehicles for the past few years. And it works. Despite pundits claiming that Akio Toyoda was out of his mind for declaring that all-electric vehicles were not going to be Toyota’s near-term focus, his prescience on the matter has been proven.

Toyota is still selling a lot of vehicles, and hybrids are now being seen as the transitional option before battery-electric vehicles become really mainstream. The heavy push towards BEVs has not turned into dominance, and aggressive targets for their sales are no longer expected to come to fruition.

By sales numbers and availability, hybrid-electric powertrains are clearly dominant, and market share for them continues to grow quickly. Hybrid vehicles make up about 60% of the total electrified vehicle market, and are expected to grow at a rate of about 11-15% per year for the foreseeable future. Toyota has embraced that trend, and the Crown is a great example of how it's paying off.

The interior of the 2025 Toyota Crown is similar to the Crown Signia
The interior of the 2025 Toyota Crown is similar to the Crown Signia

The 2025 Crown drives nicely and is a great replacement for the Avalon. It comes nicely equipped, is slightly larger than a midsize sedan, and has a long list of safety and driver aid systems as standard. Heated and vented front seats are also standard.

New for 2025 is the Crown Signia model. Toyota bills it as an SUV, but it’s really a station wagon replacing the outgoing Venza. The Venza struggled to find a foothold as a Subaru competitor. The Crown Signia is, by comparison, a slightly smaller and more efficiently designed crossover with a classier look.

Marked as an SUV by Toyota, the 2025 Crown Signia is more of a wagon-style crossover
Marked as an SUV by Toyota, the 2025 Crown Signia is more of a wagon-style crossover

The Crown Signia uses the same 2.5L hybrid system as the standard Crown, outputting 240 hp (176.5 kW) in all-wheel drive. There are only two trim levels for the Signia this starting year, but it’s likely that a high-end trim like the Crown’s Platinum will appear next year.

I drove the Limited top trim for the 2025 Crown Signia and found it to be a steady drive, but not as responsive as the Crown in its turbocharged option with the geared transmission. As an estate-ish station wagon, though, the Crown Signia is a comfortable drive with a good amount of interior space. Fuel economy is about 39 mpg combined (7.2 l/100km).

The interior of the 2025 Toyota Crown Signia is plush, no matter the trim choice
The interior of the 2025 Toyota Crown Signia is plush, no matter the trim choice

As for Toyoda’s predictions about hybrids? They are definitely panning out. Most automakers are refocusing on electrification rather than just electric, and that’s good for buyers who aren’t sold on a BEV option or can’t afford one.

Product pages: Toyota Crown, Toyota Crown Signia

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1 comment
1 comment
Chase
Now, if you put the long roof of the yet-another-crossover on the sedan you might have something I'd actually consider buying. I'm also a little confused by the strange paint choice on the back of the sedan.