Automotive

Volkswagen's €20K electric car wins on more than just price

Volkswagen's €20K electric car wins on more than just price
The new ID.Every1 concept gets a stout hatchback look that fits neatly with Volkswagen's heritage
The new ID.Every1 concept gets a stout hatchback look that fits neatly with Volkswagen's heritage
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The new ID.Every1 concept gets a stout hatchback look that fits neatly with Volkswagen's heritage
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The new ID.Every1 concept gets a stout hatchback look that fits neatly with Volkswagen's heritage
We can almost feel the gaze of those half-round eyes
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We can almost feel the gaze of those half-round eyes
Volkswagen keeps things friendly with a "smiling" rear-end
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Volkswagen keeps things friendly with a "smiling" rear-end
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The FWD Every1 concept has strong lines, defined wheel arches and short overhangs, giving it a strong appearance that belies its tiny size
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The FWD Every1 concept has strong lines, defined wheel arches and short overhangs, giving it a strong appearance that belies its tiny size
At the wheel, it's all about that big screen ... and not much else
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At the wheel, it's all about that big screen ... and not much else
The VW ID.Every1 is a four-seat concept
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The VW ID.Every1 is a four-seat concept
A floating headrest that appears to offer adjustability
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A floating headrest that appears to offer adjustability
View gallery - 8 images

We knew Volkswagen's upcoming entry-level electric vehicle would be cheap – VW has repeated "€20,000" more times than we care to count. But we feared that would mean it would look every bit as cheap as its sticker price. It appears our fears were unfounded, though, as the all-new ID. Every1 Concept is a strong, handsome hatchback that far outshines its predecessor. This is a €20,000 electric hatchback we'd happily drive on the daily.

Volkswagen has a proud history of hatchbacks, with timeless nameplates like the Golf and Polo popping immediately to mind. What doesn't pop to mind, immediately or otherwise, is the up! (or just Up, if you're understandably not too excited about it). It was technically a hatchback, but the A-segment city car just looked a little too weak and droopy throughout its 11-year run to stand proudly beside its larger older siblings.

Volkswagen's new entry-level EV, likely to wear the badge ID.1, will technically be the successor to the Up, which was discontinued in 2023. Volkswagen presented its first preview of the car this week by way of the ID.Every1 concept. Assuming the production car sticks to the blueprint laid down by the concept, it'll be a proud, stout hatchback in a way the Up never quite managed.

The FWD Every1 concept has strong lines, defined wheel arches and short overhangs, giving it a strong appearance that belies its tiny size
The FWD Every1 concept has strong lines, defined wheel arches and short overhangs, giving it a strong appearance that belies its tiny size

The 153-in (388-cm) Every1 concept is a full 11 in (28 cm) longer than the Up but still comfortably smaller than the 159-in (405-cm) ID.2all concept and 160-in (407-cm) Polo. More importantly, it shows stronger proportions than the A-car that came before it – a level roofline, straight-cut hood and windscreens, and a wide-sweeping upright front fascia. Short overhangs and sculpted wheel arches further lend to its confident stance, and a digital lighting signature with eyelike headlamps and taillights adds some playful pop.

"Our ambition was to create something bold yet accessible," explains VW design chief Andreas Mindt. "The ID. Every1 has a self-assured appearance but remains likable, thanks to details such as the dynamic front lights and the 'smiling' rear. These design elements make it more than just a car – they give it character and an identity that people can relate to."

Volkswagen keeps things friendly with a "smiling" rear-end
Volkswagen keeps things friendly with a "smiling" rear-end

Another aspect people will relate to: that planned €20,000 price tag (approx. US$21,675), which will make it considerably cheaper than the electric Up was at launch. Well before VW's MEB architecture and ID family, the e-Up debuted as Volkswagen's first standard production electric car in 2013, launching for a base price of €26,900 ($29,150, as converted today). At the time, its 18.7-kWh battery offered a mere 93 miles (150 km) of range per charge, its motor putting out up to 81 hp.

In 2019, Volkswagen dropped the price down to €21,975 and simultaneously increased range to 162 miles (260 km) via a 36.8-kWh battery. It increased the price once again in 2022, up to €26,895, but the final price available to customers in Germany was nearly the same as in 2019 thanks to an increase in available government subsidies.

The ID. Every1 promises to bring pricing down lower than ever but doesn't exactly blow VW's original electric mini away in performance metrics, putting out just 94 hp from a newly developed electric drive. Estimated range drops slightly to "at least" 155 miles (250 km).

At the wheel, it's all about that big screen ... and not much else
At the wheel, it's all about that big screen ... and not much else

Inside, the four-seat ID. Every1 concept keeps things crisp and simple with a large center touchscreen serving as the focal point of the cockpit, augmented by a slim digital instrument panel. The emphasis on width carries over from outside, with slim, horizontal vents and controls atop a narrow, level dashboard. Volkswagen's ID.1 production plan calls for lifelong software updates to deliver available feature additions and performance improvements. The ID.1 will be the first in the VW Group family to feature the new digital architecture.

Volkswagen plans to introduce the production ID.1 in 2027 as what it hopes will prove itself to be a true "People's Car" for the modern world. The car will follow the 2026 launch of the €25,000 ID.2, which will be a part of the same Electric Urban Car Family underpinned by a front-wheel-drive iteration of VW's MEB architecture.

Neither model is currently planned for sale in the US.

"The ID. Every1 represents the last piece of the puzzle on our way to the widest model selection in the volume segment," Thomas Schäfer, CEO of VW Passenger Cars, said this week. "We will then offer every customer the right car with the right drive system – including affordable all-electric entry-level mobility. Our goal is to be the world’s technologically leading high-volume manufacturer by 2030."

Volkswagen will show the next preview of the Electric Urban Car family later this year.

Source: Volkswagen

View gallery - 8 images
12 comments
12 comments
vince
Not a peoples car with a measilyb155ile range. Its strictly a city car and for travel you will have to buy a gas mobile
Neutrino23
This looks great. We’ve been discussing getting an electric car to replace our plugin hybrid Prius. We figured about a 100 mile range would be the minimum needed. ~150 miles range would be great. This is enough for nearly any day-trip we’d make. Definitely we could find a charger in that range. For longer trips we’d fly or rent a car for the purpose.
One thing about car chargers, there are hundreds in our area, but most of them are located in private locations such as in corporate lots or inside apartment complexes.
guzmanchinky
Looks amazing for that price.
Chase
The exterior doesn't look half bad, but I will never get behind the minimalist with a giant tablet stuck on top of the dash interior aesthetic. Just give me some buttons, a digital rearview mirror for the backup camera display, and a place to stick my phone in whichever orientation I want it to handle maps and tunes.
BaronBosse
I'm glad to see more small electric cars are planned. But, while I get the idea of large wheels on large cars I don't understand why are small cars built with such large wheels? I can not see any benefits with them. Large wheels are more expensive, heavier and require more of the scarce rubber. The worst part is that they require large wheel wells and that takes up interior space that can be utilized better, especially in (Duh!) small cars. Are there any rational benefits or is it all for looks? Anyone that can explain?
yawood
Love the look
sleekmarlin
It’s a classic VW shape already. I love it. We just need a few more years to crack some better battery technology, then bye-bye ugly ICE.
Chase
@BaronBosse, that's just a style thing. A lot of consumers seem to think larger wheels are cooler. In reality they don't actually use more rubber because they just use lower profile tires, but the lower profile tires on larger wheels means a harsher ride due to lack of sidewall and higher unsprung weight, more expensive wheels to replace, more expensive tires to put on them, and you're more likely to need to replace both because, again, there's no sidewall to absorb the potholes that are everywhere on our third-world-esque roads. I'd rather go back to 16 or 17in wheels, personally. Anything bigger than that seems dumb, imo.
Steve Jones
Fab. But I need to represent those of us who can't have home charge facilities.
Jinpa
Given this caution: "Neither model is currently planned for sale in the US.", and given T****'s tariff threat, wait for the Consumer Reports evaluations, then wait for the consumer reports to Consumer Reports. The annual April (pull date) issue two or three years might do it. Lots of good comments above.
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