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Sony allows would-be TV owners to size up virtual models using AR

Sony allows would-be TV owners...
Sony UK has announced an online tool that allows TV buyers to place a marker in a room, take a photo and then virtually try out different sized screens via an enhanced image
Sony UK has announced an online tool that allows TV buyers to place a marker in a room, take a photo and then virtually try out different sized screens via an enhanced image
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Sizing up using a tape measure or relying on guess work could lead to buyers choosing smaller screens unnecessarily, according to Sony
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Sizing up using a tape measure or relying on guess work could lead to buyers choosing smaller screens unnecessarily, according to Sony
Sony UK has announced an online tool that allows TV buyers to place a marker in a room, take a photo and then virtually try out different sized screens via an enhanced image
2/4
Sony UK has announced an online tool that allows TV buyers to place a marker in a room, take a photo and then virtually try out different sized screens via an enhanced image
A marker template is downloaded, printed off and placed in the position where you'd like your new TV to go
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A marker template is downloaded, printed off and placed in the position where you'd like your new TV to go
With the marker in place, take a photo of the space you'd like your TV to fill and then upload it to Sony's TV Size Guide tool - which will then augment the image with a chosen screen so you can size up which is best for you
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With the marker in place, take a photo of the space you'd like your TV to fill and then upload it to Sony's TV Size Guide tool - which will then augment the image with a chosen screen so you can size up which is best for you
View gallery - 4 images

Augmented reality (AR) seems to be touching almost every part of our lives at the moment. It's bringing arcade games to life, keeping back seat kids entertained during long journeys, offering on-the-spot translations and helping us to see the world in a different light. Now, Sony UK has developed an online tool that uses AR to help users visualize a new big screen TV in their home without needing to resort to a tape measure, or just leaving it to guess work and hoping for the best.

There was a time when the humble TV would likely be found occupying a similar corner space in just about every house you visited. The goggle box has become much flatter and thinner in recent years, with more and more moving from the dedicated TV stand to the living room walls. Sony says that consumers tend to downsize their screen choice when shopping in stores in the belief that the bigger screens just won't fit - only to find that their choice is too small when it's delivered.

Sony UK has announced the development of an online TV Size Guide tool to help consumers decide which model is the best fit for their living room. The tool uses augmented reality to let users see the big screen TV installed in the location of choice before it even leaves the store.

With the marker in place, take a photo of the space you'd like your TV to fill and then upload it to Sony's TV Size Guide tool - which will then augment the image with a chosen screen so you can size up which is best for you
With the marker in place, take a photo of the space you'd like your TV to fill and then upload it to Sony's TV Size Guide tool - which will then augment the image with a chosen screen so you can size up which is best for you

A user first needs to download an online template and print it off at home. This is then placed in the desired location of the new TV - either mounted on a wall or on a flat horizontal surface. The user then takes a photo with a camera or smartphone and uploads the image to the tool's web page. The TV Size Guide tool will recognize the marker and replace it in the rendered image with the chosen TV, automatically working out the scale from the size of the template marker. Users can choose different sized TVs until the best fit is found, and images can be saved to thumbnails to compare views/sizes and then the augmented scene downloaded in PDF format.

Have a look at the demo from Sony and see if you think it will be useful to you.

How to... use Sony's augmented reality app to find the right size TV

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