Adidas
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Adidas has teamed with Parley for the Ocean to create footwear from trash harvested from the world's oceans. The initiative was launched during a talk at the UN and Adidas has created a prototype of the shoe. The real thing is expected to launch later this year.
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ScienceUnder the guise of World Cup fever, scientists across the globe are seizing the opportunity to examine the aerodynamic properties of what will in all likelihood be the most talked-about object on a global scale over the coming weeks, the 2014 World Cup match ball.
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Building technology into a round ball appears an emerging trend. Just as the globe turns its focus to next month's World Cup, Adidas is unveiling its miCoach Smart Ball with built-in sensors to track everything from the power of your strike to the finesse of your free kick.
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What could possibly go wrong? Adidas is preparing to release a smartphone app that takes your favourite photos and maps them onto a pair of sneakers, which you can then order. The example shoes actually look pretty sweet, but lord knows what Joe Public will want on his kicks.
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The sports apparel market has no shortage of solutions for cold weather. But athletes have fewer options in hot, humid weather. Adidas offers one more. Its new Climachill fabric combines several cooling elements to keep athletes more comfortable during hot summer sessions.
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Last week Adidas unveiled the Samba Primeknit knitted football boot but in a new announcement today, it has combined the boot and sock into what it believes will be the football boot of the future. The all-in-one foot-sock hybrid PrimeKnit FS will be released this year.
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On one hand, we have smartwatches that aim to put basic smartphone features on your wrist. Then we have wearable fitness trackers that are sprouting screens and becoming more like those full-fledged smartwatches. Today Adidas joined the latter party with the miCoach Smart Run.
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Adidas recently revealed its new Springblade running shoes, which uses angled elastic blades on the soles to propel the wearer forward as if they had springs on their feet.
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adidas has developed a method of dyeing garments that uses pressurized CO2 to reduce the need for water, chemicals and energy.
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adidas has developed a pair of battery-powered, heated pants to help keep the heat in cyclists' muscles between warm-up and race.
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The adizero f50 football boot from adidas packs a miCoach SPEED_CELL located in a cavity in the sole of the boot that captures 360-degree movement and key performance metrics.
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The design of the 2010 FIFA World Cup's official soccer ball could cause it to behave differently than any ball that has come before it.
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