Using a script written by IBM's Watson supercomputer, trained with a long list of award-winning luxury brand commercials and human emotional response data, Lexus has shot a TV ad digitally designed to make you feel things. Does it work? Well, kind of.
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Toyota's 2000GT accounts for 14 of the 20 most valuable Japanese cars in history, but the Lexus LFA Nurburgring looks like the next big thing. Japanese performance cars are quickly beginning to look like worthwhile investments. We take a look at the most collectible Japanese cars.
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Every concept car worth its salt has been rocking electronic mirrors for years, but 2019's Lexus ES will be the first production car to swap side mirrors for cameras. They'll only be available in Japan for now, but this is surely a sign of things to come.
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After testing the waters with a lavish-looking concept last year, Lexus is now set to dive into the world of luxury yachts with the production-ready LY 650, which is described as a Lexus flagship vehicle.
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Monterey Car Week is an auction venue like no other on the planet. Six major auctions occur during 72 hours, all within a few miles of each other, with a third of a billion dollars in sales. Here are the top 200 cars which caught our eye during the Monterey sales.
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Toyota has announced that its Toyota and Lexus-branded vehicles will include vehicle to infrastructure technologies by 2021. The tech will be available in the US that year, and the company hopes to push communications standards for both vehicle-to-infrastructure (V2I) and vehicle-to-vehicle (V2V).
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After floating the idea of a luxury seafaring vehicle last year with its Sport Yacht concept, Lexus has today announced plans to move ahead with production. Promised to be bigger and better, the production version will offer extra entertaining space and be up for order before the year is out.
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Driving a vehicle on ice usually means being careful and very slow so as not to slide or lose control. These things were completely thrown out the window on our visit to Winter Park, Colorado, for the 2018 Rocky Mountain Redline Ice Driving Adventure.
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As much as it is a car show, the 2018 Detroit auto show might just be more a truck and 4x4 show. It's no small story when each of Detroit's Big 3 shows an all-new pickup. Combine that with wild concept SUVs and a new Mercedes G-Class, and you have a show full of big-time trucks and SUVs.
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The Lexus LF-1 Limitless Concept is designed to accommodate any powertrain at the disposal of Toyota-Lexus, including plug-ins, hybrids, fuel cells, or gasoline options.
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