Sony Alpha

Sony has launched the Alpha 9 III mirrorless camera, which is billed as the first full-frame model rocking a global shutter system, which enables high-speed shooting at up to 120 frames per second and shutter speeds of 1/80,000 of a second.

Sony has pulled back the curtain on two compact full-frame interchangeable lens mirrorless Alpha cameras. The second-generation 7C model gets a sensor bump and AI processing, while the brand new 7C R gains the CMOS sensor from the Alpha 7R V.

Sony has just announced a new family member for its compact α6000 series of cameras. The compact enthusiast-level powerhouse features a 26-megapixel Exmor R sensor, the latest image processor plus dedicated AI brains for next-level subject tracking.

Way back in 2013, Sony claimed the crown for the world's first full-frame mirrorless cameras with the Alpha 7 and 7R models. Now the fifth-generation 7R has been announced, which unlocks the power of its 61-MP sensor thanks to new Bionz processors.

Sony is lowering the price of entry to its line of vlogging cameras with the introduction of the ZV-1F, which comes with the same 20.1-MP sensor as 2020's ZV-1, but sports a fixed lens instead of the older model's zoom.

Back in 2018, Sony raided its flagship cameras for the third generation of the a7 full-frame mirrorless camera. Now generation four has been launched, which boasts a newly-developed 33-MP image sensor and performance improvements across the board.

Following last year's launch of the ZV-1 vlogging compact camera, Sony has announced the first Alpha-series interchangeable lens camera optimized for video creators, which shares many features with its stablemate but includes some tasty extras.

Back at CES 2021, Sony revealed plans to launch a new drone business called Airpeak that would be dedicated to taking its Alpha full-frame mirrorless cameras into the air. Now the first drone under that brand has been launched, the Airpeak S1.

Sony has pulled back the curtain on what it's calling the most technologically advanced camera that the company has ever released. The Alpha 1 leads the pack with a newly developed 50-megapixel sensor, 30 fps continuous shooting and 8K/30p video.

Sony's mirrorless Alpha series cameras have become hugely popular filmmaking tools, thanks in large part to the company's excellent sensors. At this year's CES, Sony announced it's starting up a drone business specifically to work with Alpha cameras.

Panasonic stunned us with how tiny it managed to make its full-frame 5S mirrorless video/stills camera, and now Sony has unveiled a proper full-frame rig some 30 percent lighter again. The alpha 7C puts pro-grade imaging in the most portable package ever.

The 12-24mm zoom is a jaw-dropping effects lens with a wider field of view than the human eye, and Sony has just released a pro-grade version with a constant f/2.8 aperture: the widest f/2.8 zoom ever made. A very interesting addition to a lens bag.