Sony Alpha
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The winners of this year's Sony Alpha Awards from Australia and New Zealand are truly captivating: from evocative frames of the natural world to dramatic and intimate human stories.
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Sony has launched the Alpha 9 III mirrorless camera, which is billed as the first full-frame model rocking a global shutter system, which enables high-speed shooting at up to 120 frames per second and shutter speeds of 1/80,000 of a second.
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Sony has pulled back the curtain on two compact full-frame interchangeable lens mirrorless Alpha cameras. The second-generation 7C model gets a sensor bump and AI processing, while the brand new 7C R gains the CMOS sensor from the Alpha 7R V.
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Sony has just announced a new family member for its compact α6000 series of cameras. The compact enthusiast-level powerhouse features a 26-megapixel Exmor R sensor, the latest image processor plus dedicated AI brains for next-level subject tracking.
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Way back in 2013, Sony claimed the crown for the world's first full-frame mirrorless cameras with the Alpha 7 and 7R models. Now the fifth-generation 7R has been announced, which unlocks the power of its 61-MP sensor thanks to new Bionz processors.
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Back in 2018, Sony raided its flagship cameras for the third generation of the a7 full-frame mirrorless camera. Now generation four has been launched, which boasts a newly-developed 33-MP image sensor and performance improvements across the board.
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Following last year's launch of the ZV-1 vlogging compact camera, Sony has announced the first Alpha-series interchangeable lens camera optimized for video creators, which shares many features with its stablemate but includes some tasty extras.
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Sony has pulled back the curtain on what it's calling the most technologically advanced camera that the company has ever released. The Alpha 1 leads the pack with a newly developed 50-megapixel sensor, 30 fps continuous shooting and 8K/30p video.
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Sony's mirrorless Alpha series cameras have become hugely popular filmmaking tools, thanks in large part to the company's excellent sensors. At this year's CES, Sony announced it's starting up a drone business specifically to work with Alpha cameras.
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Panasonic stunned us with how tiny it managed to make its full-frame 5S mirrorless video/stills camera, and now Sony has unveiled a proper full-frame rig some 30 percent lighter again. The alpha 7C puts pro-grade imaging in the most portable package ever.
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Sony has upped the ante considerably on its latest A7 full-frame camera. The A7R IV offers 61-megapixel resolution, 15-stop dynamic range, monster real-time autofocus in photo and video modes, twin ultra-high speed SD card slots and pixel-shift super-resolution up to 240.8 megapixels.
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The Sony A9 is being pitched against high-end fast-shooting DSLRs, but how does it really compare? Here we look at the key specifications and features of Sony's new mirrorless camera to see how it stacks up against the Canon 1DX Mark II flagship DSLR.
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