Sony Alpha

Way back in 2013, Sony claimed the crown for the world's first full-frame mirrorless cameras with the Alpha 7 and 7R models. Now the fifth-generation 7R has been announced, which unlocks the power of its 61-MP sensor thanks to new Bionz processors.

Sony is lowering the price of entry to its line of vlogging cameras with the introduction of the ZV-1F, which comes with the same 20.1-MP sensor as 2020's ZV-1, but sports a fixed lens instead of the older model's zoom.

Back in 2018, Sony raided its flagship cameras for the third generation of the a7 full-frame mirrorless camera. Now generation four has been launched, which boasts a newly-developed 33-MP image sensor and performance improvements across the board.

Following last year's launch of the ZV-1 vlogging compact camera, Sony has announced the first Alpha-series interchangeable lens camera optimized for video creators, which shares many features with its stablemate but includes some tasty extras.

Back at CES 2021, Sony revealed plans to launch a new drone business called Airpeak that would be dedicated to taking its Alpha full-frame mirrorless cameras into the air. Now the first drone under that brand has been launched, the Airpeak S1.

Sony has pulled back the curtain on what it's calling the most technologically advanced camera that the company has ever released. The Alpha 1 leads the pack with a newly developed 50-megapixel sensor, 30 fps continuous shooting and 8K/30p video.

Sony's mirrorless Alpha series cameras have become hugely popular filmmaking tools, thanks in large part to the company's excellent sensors. At this year's CES, Sony announced it's starting up a drone business specifically to work with Alpha cameras.

Panasonic stunned us with how tiny it managed to make its full-frame 5S mirrorless video/stills camera, and now Sony has unveiled a proper full-frame rig some 30 percent lighter again. The alpha 7C puts pro-grade imaging in the most portable package ever.

The 12-24mm zoom is a jaw-dropping effects lens with a wider field of view than the human eye, and Sony has just released a pro-grade version with a constant f/2.8 aperture: the widest f/2.8 zoom ever made. A very interesting addition to a lens bag.

The 2020 Sony Alpha Awards photo contest has announced 33 final images from this year's thousands of entries across 11 different categories, from astrophotography to weddings, creative to editorial, with every image taken on a Sony camera.

In September last year, Sony announced a new flagship phone called the Xperia 5, a compact follow up to the tall and slim Xperia 1. Well, now the company has gone super-tall again for the Mark II version of that phone.

Sony's a9 absolutely knocked our socks off in 2017. Now comes the a9 II, which adds critical features like voice tagging and improved weatherproofing for professional shooters.