Sony Alpha

Back in 2018, Sony raided its flagship cameras for the third generation of the a7 full-frame mirrorless camera. Now generation four has been launched, which boasts a newly-developed 33-MP image sensor and performance improvements across the board.

Following last year's launch of the ZV-1 vlogging compact camera, Sony has announced the first Alpha-series interchangeable lens camera optimized for video creators, which shares many features with its stablemate but includes some tasty extras.

Back at CES 2021, Sony revealed plans to launch a new drone business called Airpeak that would be dedicated to taking its Alpha full-frame mirrorless cameras into the air. Now the first drone under that brand has been launched, the Airpeak S1.

Sony has pulled back the curtain on what it's calling the most technologically advanced camera that the company has ever released. The Alpha 1 leads the pack with a newly developed 50-megapixel sensor, 30 fps continuous shooting and 8K/30p video.

Sony's mirrorless Alpha series cameras have become hugely popular filmmaking tools, thanks in large part to the company's excellent sensors. At this year's CES, Sony announced it's starting up a drone business specifically to work with Alpha cameras.

Panasonic stunned us with how tiny it managed to make its full-frame 5S mirrorless video/stills camera, and now Sony has unveiled a proper full-frame rig some 30 percent lighter again. The alpha 7C puts pro-grade imaging in the most portable package ever.

The 12-24mm zoom is a jaw-dropping effects lens with a wider field of view than the human eye, and Sony has just released a pro-grade version with a constant f/2.8 aperture: the widest f/2.8 zoom ever made. A very interesting addition to a lens bag.

The 2020 Sony Alpha Awards photo contest has announced 33 final images from this year's thousands of entries across 11 different categories, from astrophotography to weddings, creative to editorial, with every image taken on a Sony camera.

In September last year, Sony announced a new flagship phone called the Xperia 5, a compact follow up to the tall and slim Xperia 1. Well, now the company has gone super-tall again for the Mark II version of that phone.

Sony's a9 absolutely knocked our socks off in 2017. Now comes the a9 II, which adds critical features like voice tagging and improved weatherproofing for professional shooters.

Sony has upped the ante considerably on its latest A7 full-frame camera. The A7R IV offers 61-megapixel resolution, 15-stop dynamic range, monster real-time autofocus in photo and video modes, twin ultra-high speed SD card slots and pixel-shift super-resolution up to 240.8 megapixels.

​Sony has announced an update to its a7 II mirrorless camera released back in 2014. The appropriately-named a7 III taps into the feature sets of Sony's a9 and a7R III cameras for the addition of back-illumination to the full frame sensor, improved autofocus and better battery life.​