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Sony takes Bravia TV tech to the movies with latest 4K laser projectors

Sony takes Bravia TV tech to the movies with latest 4K laser projectors
Sony's latest 4K laser projectors are the first to feature XR Processor for Projector technology
Sony's latest 4K laser projectors are the first to feature XR Processor for Projector technology
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Sony's latest 4K laser projectors are the first to feature XR Processor for Projector technology
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Sony's latest 4K laser projectors are the first to feature XR Processor for Projector technology
The Bravia Projectors feature XR Dynamic Tone Mapping, XR Deep Black, XR Triluminos Pro and XR Clear Image technologies
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The Bravia Projectors feature XR Dynamic Tone Mapping, XR Deep Black, XR Triluminos Pro and XR Clear Image technologies
The Bravia Projector 8's laser light source puts out 2,700 lumens
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The Bravia Projector 8's laser light source puts out 2,700 lumens
The Bravia Projector 9's laser light source puts out 3,400 lumens and this model benefits from a Live Color Enhancer feature
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The Bravia Projector 9's laser light source puts out 3,400 lumens and this model benefits from a Live Color Enhancer feature
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Sony has launched a pair of pricey 4K home theater projectors packing a modified flavor of the XR video processing technology found in its Bravia TVs for the promise of "professional-grade visual experiences inside the home."

The new 4K laser projectors are the first to boast XR Processor for Projector, a special version of the video processing technology at the heart of Sony's Bravia televisions. The company says that home theater viewers can expect "a professional-grade cinematic experience" thanks to the inclusion of a bunch of powerful tools.

XR Dynamic Tone Mapping, for example, is reported to analyze peak brightness on a frame-by-frame basis – "showcasing images with rich gradation, high brightness, and authentic colors." Deeper blacks while keeping those rich tones and colors at optimum levels is the job of XR Deep Black. And XR Triluminos Pro helps make more than a billion colors pop, while XR Clear Image taps into a "vast database" to upscale all visuals to 4K.

The Bravia Projector 9's laser light source puts out 3,400 lumens and this model benefits from a Live Color Enhancer feature
The Bravia Projector 9's laser light source puts out 3,400 lumens and this model benefits from a Live Color Enhancer feature

Bravia Projector 9 is the pricier of Sony's new home theater offerings, at US$31,999.99. For that money you'll get a long-lasting laser light source capable of 3,400 lumens of brightness, which is reckoned powerful enough for quality visuals in ambient room lighting. There's native 4K resolution from the SXRD panel, with support for HDR content and coverage of 95% of the cinematic DCI-P3 color gamut. And a Live Color Enhancer that makes for more vibrant imagery without impacting saturation.

The Bravia Projector 8 might seem like a bargain compared to its stablemate, but still wears a price tag of $15,999.99. It's a similar proposition to its series sibling in terms of key specs, but its laser light source puts out 2,700 lumens and it lacks the Live Color Enhancer feature.

They both share four-corner keystone correction and lens shift for installation ease and flexibility. They each sport two HDMI 2.1 ports enabling 4K gaming at up to 120 frames per second, and benefit from an auto low-latency mode to give players the fast response they need for victory. Wi-Fi isn't included here, but there is Ethernet LAN, and they're also compatible with home automation setups like Control4, Creston, Savant and AMX – which caters for control of multiple devices from one interface.

The Bravia Projector 8's laser light source puts out 2,700 lumens
The Bravia Projector 8's laser light source puts out 2,700 lumens

"With the technology of our Sony BRAVIA XR Processor now powering our projectors, these enhanced new products demonstrate our continued mission to ensure customers can enjoy the excitement and immersion of a professional-grade cinematic viewing experience from their very own home.," said Sony's Christopher Mullins.

The Bravia Projector 9 (VPL-XW8100ES) will go on sale this month for a whopping $31,999.99, while the Bravia Projector 8 will be unleashed at the same time for $15,999.99. The video below has more.

BRAVIA Projector 9/8 Product video | Sony Official

Product pages: Bravia Projector 9, Bravia Projector 8

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Techutante
"On a bright day, without clouds, direct sunlight delivers 3,000-5,000 lumens per square foot"
"a bulb gives you about 1600 lumens"
So for 32,000 dollars you can have some aisle lights, but if there's a daylight window it's still gonna look like balls. Amazon has a short throw 4k projector with 6000 lumens for 1800 bucks, just fyi. I already own a 4k/3D capable projector with 5500 lumens and it cost me 800 bucks used. This seems a bit like a niche market.