Photography

Kodak shrunk a fun camera down to a $30 keychain

Kodak shrunk a fun camera down to a $30 keychain
These are just dripping in 80s charm
These are just dripping in 80s charm
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The Charmera is hands down the cutest camera of 2025
1/4
The Charmera is hands down the cutest camera of 2025
The bold yellow Charmera is a beauty, but I'm drawn to the translucent Secret Edition that's harder to get
2/4
The bold yellow Charmera is a beauty, but I'm drawn to the translucent Secret Edition that's harder to get
The Charmera is pretty functional for its size, with a viewfinder, LCD preview screen, and a flash
3/4
The Charmera is pretty functional for its size, with a viewfinder, LCD preview screen, and a flash
These are just dripping in 80s charm
4/4
These are just dripping in 80s charm
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Kodak's latest camera is an adorable little package of whimsy that can also make for a thoughtful gift. The Charmera is truly small enough to serve as a keychain, can shoot digital photos and video, and is mighty affordable at just $30 a pop.

Weighing just over 1 oz (30 g) and about the size of a film roll, the tiny Charmera features a viewfinder, an LCD screen, a Type-C port for charging and transferring your shots, a flash, and a microSD card slot for up to 128 GB of storage.

It shoots 1.6-megapixel JPEG photos at 1,440 x 1,440 resolution, and 30-fps video in AVI format. Don't expect stellar output from the 1/4-inch-type CMOS sensor and 35-mm f/2.4 lens: this is made for lo-fi results that hark back to Kodak's super-compact Fling camera from the 80s.

The bold yellow Charmera is a beauty, but I'm drawn to the translucent Secret Edition that's harder to get
The bold yellow Charmera is a beauty, but I'm drawn to the translucent Secret Edition that's harder to get

In fact, it includes a small selection of photo filters and photo frames to apply to your shots and give even more of a retro look. They handily appear on screen as overlays to give you a preview as you compose your shot.

The Charmera is pretty functional for its size, with a viewfinder, LCD preview screen, and a flash
The Charmera is pretty functional for its size, with a viewfinder, LCD preview screen, and a flash

There are seven different colorways inspired by Kodak's design language from the late 80s to collect. You can either purchase an individual blind box for US$30 – which means you won't know which colorway is inside until you receive and open it – or you can pick up a set of six. Good luck getting the 'secret edition' with a transparent case though, which has a lower chance of randomly being included in your order.

Naturally, you'll be able to get higher fidelity images out of the camera in your phone than with this. But if you've ever used an instant or disposable camera, you'll know that there's something special about shooting with an imperfect device built for capturing fun moments. And if you're a fan of the brand, there are a lot of design elements and details – including a photo border that resembles old photo editing software – in the Charmera package to nerd out on.

The Charmera is hands down the cutest camera of 2025
The Charmera is hands down the cutest camera of 2025

Find the Charmera on Kodak's Reto Pro site; it's currently sold out but is expected to be restocked soon.

Product page: Kodak

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6 comments
6 comments
Cymon Curcumin
People at protests in a country where the ruling party has plain clothes goons attacking protesters when a lot of people have these they can document the behaviour while knowing that if the police swarm there location and make arrests they can ditch the camera and lose $30 instead of a $1000 smartphone.
Uncle Anonymous
Very cool, I'm thinking these would make great stocking stuffers this Christmas, so I'm going to keep an eye out for them. Aside from giving them away, these would make great cameras for travel. If one gets stolen, no big deal. My only regret is not having seen these before they went out of stock. Now, I'll have to wait.
YourAmazonOrder
If someone earns (presumably) enough money to afford a $1000 smart phone, and they earn (again, presumably) enough to think $30 is disposable (never mind the environmental impact of "ditch(ing)" all the electronics and toxic waste battery)... and they have the time to dedicate to protesting (time off from work, time off from the obligations of life), what, precisely, would they be protesting? Their poverty?
JeJe
How many end up as e-waste when people get disappointed with how low-res the pictures are?
PAV
I would like to private lable these, but for only $10 per. It says "microSD card slot for up to 128 GB of storage" did that mean you have to provide your own card? That should be included for $30, or does it have internal storage?
Techutante
And SD card of that size is like 6 bucks, pretty sure you can get just get one, if you don't have one already laying around. Why would people throw away a digital camera? There will be a lot of them hanging on stuff looking cool I'm sure. Notice how it's sold as a blind box, for reasons. That's marketing. Unless you want all 6, which I guess is a blessing you can just get them all. OH BUT THE RARE TRANSPARENT ONE, bloody sucker consumers.