In recent years, licensing deals with the likes of Star Wars, Harry Potter, and others have helped Lego stay relevant, and the block-making company's latest product taps into another world-famous franchise: James Bond. The spy's classic Aston Martin DB5 is now available to buy in Lego form.
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MacGyver is alive and well and living in Austin Texas, where researchers have come up with a simple and affordable chemical weapons detector, made out of an iPhone, a UV lamp, a standard 96-well test plate and … a bunch of Lego bricks.
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Lego has extended its Technic range to include a one-eighth scale Bugatti Chiron. Designers visited the Bugatti factory to get hands-on with the iconic supercar and help them create their model, which is 22 in long (56 cm) and issues a 3,599-piece challenge to Lego aficionados.
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After ramping up its efforts to shift towards more sustainable materials in 2015, perennial purveyor of plastic blocks Lego is making good on that promise and is set to launch a new form of eco-friendly playthings this year.
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We've seen efforts to combine drones and Lego in new kinds of toys before. But a new system developed by scientists at Queen's University takes a different, and arguably more impressive, approach, by making drones themselves Lego bricks which arrange in a desired formation during flight.
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Everybody wishes they were a kid again sometimes, and that feeling only gets stronger when you look at how cool toys are nowadays. New Atlas rounds up some of the best and most high-tech toys to help you spoil the kids this festive season (or yourself – we won’t tell anybody).
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Airbnb is running a competition offering people the chance to spend a night at the BIG-designed Lego House in Billund, Denmark. The winner and their family will also get a private tour around the brickmaker's flagship building along with other activities.
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Lego has long offered miniature versions of high-profile architecture in kit form, like the US Capitol building and, more recently, its own Lego House headquarters. Fans can soon busy themselves recreating India's Taj Mahal with an upcoming 5,923-piece set.
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Lego and its community are paying tribute to four female pioneers of space exploration, with a Women of NASA Lego set to inspire of a new generation of scientists and engineers.
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BIG's wonderfully whimsical Lego House is finally open for business. Serving as the Danish toymaker's flagship building, the eye-catching premises looks like it was constructed from oversized Lego bricks and is chock-full of play zones and impressive Lego displays.
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