Pets

Crowdfunding allows new ideas that might otherwise struggle to make it to market to be pitched directly to the consumer. On the flip side, some ideas struggle to find an audience for a reason. Here are a few of our favorite bullets that humanity narrowly dodged.

​Listening to music can be a great way to relax for humans, but its benefits don't stop there - at least, that's what the team at HorseCom would have you believe. Using a specially designed headset, the company says it can help keep nervous horses calm through the power of music. ​

Unfortunately for restless pooches, these fancy mattresses haven't really made the jump into the animal kingdom. Casper wants to change that with its new Dog Mattress, which takes the latest in bed technology and adapts it for our four legged friends. ​

For dog owners who treat their pets like children, it can be hard leaving them alone while at work. What if - in the absence of your constant reminders - they forget who is, in fact, a good boy? Furbo is designed to allay these fears by letting you remotely talk to, and feed, your pet.

A dog riding aboard a two-wheeler may make for an amusing spectacle, but it can be dangerous and illegal in many countries. Pet On Wheels is a top-case designed specifically for carrying small-sized pets securely and legally on a motorcycle, scooter or bicycle.

Canadian company bObsweep unveiled the bObi Pet – its latest robot vacuum cleaner, which we put it against a two-bedroom flat that hadn't been vacuumed in 10 days and is home to a pair of dogs who shed like they're filling backorders..

When a family member dies, lasting memorials can offer distressed relatives some relief. For a number of years Barcelona-based Bios Urn has been producing biodegradable urns that use people's ashes to help grow a tree after their death. Now, it's offering the Bios Urn for Pets.​

The latest smart dog collar to catch our eye is Buddy from pet-tech company Squeaker, which includes some of the features found in similar devices like Whistle, Tagg and Geodog, but packs in a few more designed to help keep your pooch safe and healthy.

A new addition to the remote pet care market adds an element of multimedia and social networking to the fun. The Petzi Treat Cam enables pet parents to dispense treats while away from home, see video footage of their pets and talk to them. It will be available in July.

In response to the success of the iFetch device that allows small and medium-sized dogs to enjoy a game of fetch by themselves, the iFetch team has upsized things for the imaginatively named iFetch Too, which lets bigger dogs get in on the fun.

For many of us, dogs are part of our families and we want to keep them safe and healthy as we would any other family member. That's the aim of Dogtelligent's new Connected Collar. The collar is designed to help individuals train and track their dog, as well as manage its activity and health.

Most dogs enjoy running to get a ball and bringing it back to their owner. It's good exercise, and fun, but it's not a perfect experience for the dog or the dog's owner. The team at Paww is aiming to improve the way we play fetch with our pups with its new smart fetch toys.