February 23, 2005 When a leading designer, a mobile phone manufacturer and a fashion icon magazine get together to collaborate on the release of a mobile phone, it's worth taking notice - clearly the world of ubiquitous communications melding with fashin accessories is beginning to go mainstream. Such was the case yesterday when Samsung, cutting-edge designer Anna Sui and VOGUE magazine issued a joint announcement concerning a new upmarket mobile phone for women.

Anna Sui, an astute businesswomen, technology lover and trend-setting fashion designer, is known for her unorthodox translation of fashion, so she was an ideal choice for bringing her vision to what Samsung calls, "a modern woman's most fundamental fashion accessory." "The wireless phone is the most visible accessory and should be an extension of your personal style and essence," said designer Anna Sui at the launch during New York's Spring Fashion Week. "Anna Sui Mobile by Samsung reflects my favorite things; purple, metallic black, a butterfly, glam rock, vintage-chic, all unmistakably Anna Sui."

The Anna Sui couture phone is a limited edition version of Samsung and T-Mobile's e315 and includes a camera/camcorder , and is accompanied by an Anna Sui signature case, a Sui Rouge #371 lipstick, a designer phone charm and exclusive Anna Sui illustrations as screensavers.

Sui styled the couture phone with her very own signature purple, flirtatious rosettes, a butterfly and a whimsical charm, all reflections of her distinct style.

With trends indicating that women outspend men in the gadget department, Samsung knows that on-the-go women desire full-featured multimedia phones in eye-catching and compact "fit in my evening purse" designs.

Anna Sui Mobile by Samsung will launch exclusively in the March 2005 issue of VOGUE in a special 8-page advertising section. "More and more today technology is becoming the ultimate expression of fashion," said Tom Florio, vice president and publisher, VOGUE. "It was a natural fit for us to bring Samsung together with Anna Sui."

Anna Sui Mobile by Samsung is available with T-Mobile service at a purpose-designed web site.

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