Interbrew and Royal Philips Electronics have announced the development of PerfectDraft, a new system which combines a high-quality appliance and consumer-preferred beer brands in light metal kegs, delivering the taste of draught beer in the comfort of one's own home. PerfectDraft is a new type of appliance with a tap handle, internal cooling system, pump, and 6-liter light metal keg. PerfectDraft keeps beer at the optimal conditions and the beer stays fresh for 4 weeks.
Interbrew and Royal Philips Electronics leading players in their respective categories, have announced the development of PerfectDraft, a result of their global partnership. PerfectDraft is a new system which combines a high-quality appliance and consumer-preferred beer brands in light metal kegs, delivering the taste of draught beer in the comfort of one's own home.
Bringing the great taste of draught beer into the home is a consumer need Interbrew clearly identified. Starting in Q3,2004, consumers in Belgium will be the first to sample PerfectDraft, a new appliance with a tap handle, internal cooling system, pump, and 6-liter light metal keg. PerfectDraft keeps beer at the optimal temperature and the beer stays fresh for 4 weeks.
John Brock, Interbrew's CEO commented: "When Interbrew came up with the idea of developing an in-home draught-beer dispensing appliance, Philips ... was a natural choice. Philips shares with Interbrew the objective of developing innovative products which improve daily life. Consumers are at the heart of everything we do."
Han van Splunter, CEO of Philips Domestic Appliances and Personal Care (DAP) division, added: "Philips strongly believes in developing products which meet the changing behavior of the consumer. Therefore, we are happy to team up with excellent partners to explore these new needs. No other beer company can match Interbrew's broad portfolio of global and local quality brands, which offers such a wide choice of tastes and experiences. Partnering with Interbrew to finally bring the great taste of draught beer into the home is definitely the right choice for Philips.'
