hyundai genesis

When Hyundai announced it was spinning off its Genesis sedan into a full luxury brand, there were doubts about how realistic that goal could be. Now, with the release of the GV80 crossover, it’s clear that Hyundai can do luxury and do it well.

SUVs may be where the luxury market is at right now, but Genesis wants the world to know that the new G80 luxury sedan is how the company wants to represent itself. Aiming for "elegant athleticism," it's a pretty decent looking set of wheels.

The Hyundai IONIQ is an electric vehicle planned for production in 2016. The car will be officially revealed soon, but the Korean automaker has begun teasing it, building up to its initial unveiling in Korea in January 2016.

After announcing Genesis as the name of its new luxury line last week, Hyundai has given a sneak peak at the design of the car that will top the range. The G90, or EQ900 in Korea, is a large sedan that shares more than a few design elements with the Vision G Concept Coupe that debuted in August.

Hyundai has announced plans to roll out a new car brand called Genesis. The marque will be sold globally and is aimed at competing with the world’s most renowned luxury car brands.