FUJIFILM

Fujifilm's newest offering is a fun departure from its longstanding Instax camera lineup. The Mini Evo Cinema captures 15-second videos, and prints out a still from the footage along with a QR code that lets you watch the clip online.

If you're looking to get more creative with your handheld photography and need a sensor larger than 35 mm for the job, Fujifilm has a new mirrorless camera to show you – the gorgeously retro GFX100RF.

The ZUH6000 from Fujifilm is unlike other ultra-short-throw projectors. It features a funky rotating lens for maximum installation flexibility, and while Fujifilm has launched similar models before it, this is the first to put out 4K visuals.

Trying to zoom in on distant feathered friends using regular binoculars can be a shaky proposition. Fujifilm has launched some binoculars aimed at birdwatchers that have built-in image stabilization to help keep things steady.

It's been a few years since Fujifilm took the refresh brush to its X Series flagship, but that's now changed with the launch of the X-H2S APS-C mirrorless camera – which boasts a brand new CMOS sensor, 40-fps continuous shooting and 6.2K video chops.

Fujifilm first revealed a novel ultra-short-throw projector rocking a nifty rotating lens back in 2018, before officially launching it as the FP-Z5000 in 2019. A brighter model followed in 2021, and now the company has slotted another unit in the middle of its Z-series lineup.

Fujifilm has added another model to its Instax family of digital/film hybrid instant cameras. The Mini Evo Hybrid comes with 10 built-in lens effects and 10 film effects for a hundred combined creative possibilities.

Fujifilm has announced the second generation of the GFX50S medium-format mirrorless camera it launched at Photokina in 2016. GFX50S II highlights include 6.5 stops of in-body image stabilization, and a relatively cheap price of entry.

Magnetic tape may seem an antiquated data storage technology, but its density and capacity is still hard to beat for big data centers. Now, IBM and Fujifilm have created a prototype high-density tape cartridge with a record-breaking 580 TB capacity.

Last month Canon announced software that allowed certain EOS and PowerShot cameras to be used as webcams, offering a quality bump over the integrated modules found in computers, laptops, smartphones and tablets. And now Fujifilm has followed suit.

The X-Pro3 has been designed to encourage photographers to adopt a traditional shooting style by presenting the LCD monitor around back as closed by default so it's easier just to frame shots by looking through the hybrid viewfinder.

​Last year, Fujifilm teased the GFX100Megapixels Concept, featuring a large sensor about 1.7 times the size of a full-frame image sensor and capable of recording 4K video. Now the company has announced a late June release for its new 102 megapixel medium format flagship, the GFX100.​